- Customers can search by age, brand name and categories like make believe, dolls, stuffed toys and radio control. There are sections featuring 50 favorite toys for each age group and finds from mall toymakers.
- Shop Heaven sells various products, including toy, and it has a search feature that many aunts, uncles and grandparents will appreciate: the ability to search for gifts for teenagers.
- Toysmart sells toys designed to promote learning and imagination, like Brio wooden train sets, rattles to encourage motor development and products from Go Fly a Kite. The site has articles and tips for parents, kids and teachers.